The influence of media on China’s “Soft Power”

The influence of media on China’s “Soft Power”


Academic debates about China’s “soft power” are controversial. Internationally renowned scientists such as Joseph Nye and David Shambaugh believe that many efforts of China’s central government aimed at accumulating cultural soft power had only a very limited return on its investments. But this may change now, thanks to the coverage of some influential non-Chinese media outlets.

Today, the Financial Times published an article titled “Beijing’s endgame: football with Chinese characteristics”. The article is mainly about the overdose of Chinese investments in English football clubs. It is argued that these investments are a response to President Xi Jinping’s football reforms, which are a means to boost China’s international influence.

But is this conclusion coherent? Are not the Chinese national team and the domestic league the key to increasing soft power? I’ve heard relatively little about German investors in foreign football clubs – even though the money is there. Nevertheless, football is a very important element of German soft power. The reason for this is obvious: the national team has been sustainably successful for decades and even more appreciated globally since the 2006 World Cup and the Klinsmann/Löw revolution.

In recent years, there has been an inflation of studies about Chinese soft power. Just because there are repeated scientific claims that China possesses (more or less) soft power, it does not mean that this is necessarily the case. From a scientific point of view, one major difficulty is already to quantify soft power. How exactly do you measure it?

What’s even more important (and not discussed in the FT article) is that the term “soft power” is interpreted differently by different scholars, especially in China. While the traditional understanding framed by Nye (1990) considers soft power mainly in the context of international relations, Chinese scholars and policy analysts also apply the concept to the context of domestic politics (Wang/Lu 2008: 445). That’s why we might miss the point in the soft power debates.

However, what I noticed recently is that the constant reporting of non-Chinese media – especially about Chinese football – has resulted in an increased awareness and interest in contemporary China’s popular culture.

What I mean by this is that the issue of Chinese soft power has shifted from a purely academic debate to a widely discussed topic in other fields like European football for example, which may have paradoxically led to China having actually more international influence and, consequently, more soft power.

Even now that you have spent your energy and time reading this text, it may be that I have influenced your perception of the capacity of Chinese soft power. Talking, writing, blogging about Chinese soft power may well turn out to become a self-fulfilling prophecy.

Ilker Gündogan

Ilker Gündogan is a PhD candidate at the Ruhr-University Bochum and the ESSCA School of Management. His research focuses on China’s football politics and market creation in the era of Xi Jinping.
Ilker Gündogan

853 Gedanken zu „The influence of media on China’s “Soft Power”

  1. Pingback: cialis price
  2. Pingback: Levitra vs viagra
  3. Pingback: Viagra in usa
  4. Pingback: ventolin canada
  5. Pingback: ciprofloxacin hcl
  6. Pingback: how to get cialis
  7. Pingback: buy naltrexone
  8. Pingback: buy careprost
  9. Pingback: tylenol 500 mg
  10. Pingback: buy chloroquine
  11. Pingback: viagra 50mg
  12. Pingback: cheap viagra
  13. Pingback: gnc ed pills
  14. Pingback: rx pharmacy
  15. Pingback: canada pharmacy
  16. Pingback: online levitra
  17. Pingback: vardenafil 10 mg
  18. Pingback: generic levitra
  19. Pingback: best casino online
  20. Pingback: cialis for sale
  21. Pingback: free slots online
  22. Pingback: Google
  23. Pingback: short term loans
  24. Pingback: installment loans
  25. Pingback: june
  26. Pingback: cialis 5 mg
  27. Pingback: Handlateknik
  28. Pingback: كبرياء
  29. Pingback: الخيانة
  30. Pingback: حزن و الم
  31. Pingback: 5euros
  32. Pingback: viagra for women
  33. Pingback: Royal CBD
  34. Pingback: local guides
  35. Pingback: RoyalCBD
  36. Pingback: terpenes
  37. Pingback:
  38. Pingback: RoyalCBD
  39. Pingback: Royal CBD
  40. Pingback: Royal CBD
  41. Pingback: RoyalCBD
  42. Pingback: west virginia cbd
  43. Pingback: Royal CBD
  44. Pingback: casino slot games
  45. Pingback: vermont cbd
  46. Pingback: cbd virginia
  47. Pingback: Royal CBD
  48. Pingback:
  49. Pingback: RoyalCBD
  50. Pingback: tennessee
  51. Pingback: ohio cbd
  52. Pingback: cbd oregon
  53. Pingback: Royal CBD
  54. Pingback: Royal CBD
  55. Pingback: cbd new jersey
  56. Pingback: cbd oil nevada
  57. Pingback: RoyalCBD
  58. Pingback: missouri cbd
  59. Pingback: cbd michigan
  60. Pingback:
  61. Pingback: Royal CBD
  62. Pingback: cbd maine
  63. Pingback:
  64. Pingback: RoyalCBD
  65. Pingback: florida
  66. Pingback: cbd oil georgia
  67. Pingback: delaware cbd
  68. Pingback: cbd oil arkansas
  69. Pingback: colorado cbd
  70. Pingback: arizona
  71. Pingback: RoyalCBD
  72. Pingback: cbd oil alabama
  73. Pingback: Royal CBD
  74. Pingback:
  75. Pingback: RoyalCBD
  76. Pingback: Royal CBD
  77. Pingback: Royal CBD
  78. Pingback: Royal CBD
  79. Pingback: RoyalCBD
  80. Pingback: Royal CBD
  81. Pingback: Royal CBD
  82. Pingback:
  83. Pingback: RoyalCBD
  84. Pingback: how does cbd work
  85. Pingback: casino real money
  86. Pingback: best CBD capsules
  87. Pingback: Thc Vape Oil
  88. Pingback: اغاني
  89. Pingback: lesbian porn world
  90. Pingback: MILF
  91. Pingback: real casino online
  92. Pingback: Skyline Properties
  93. Pingback: Electrician SEO
  94. Pingback: free app download
  95. Pingback: Fakaza
  96. Pingback: London escorts
  97. Pingback: Escort amsterdam
  98. Pingback: viagra for sale
  99. Pingback: viagra generic
  100. Pingback: Business Coach
  101. Pingback: purchase viagra
  102. Pingback: anvelope chisinau
  103. Pingback: cheapest viagra
  104. Pingback: options trading
  105. Pingback: Online Impacts
  106. Pingback: Apple reparatur
  107. Pingback: cheapest viagra
  108. Pingback: affiliate link
  109. Pingback: Cavachon
  110. Pingback: Cannabis THC Oil
  111. Pingback: Teacup Puppies
  112. Pingback: Escort amsterdam
  113. Pingback: Pc support meilen
  114. Pingback: levitra
  115. Pingback: gaming and travel
  116. Pingback: Stage Hypnotist
  117. Pingback: 2 piece maxi set
  118. Pingback: viagra dosage
  119. Pingback: BIKES
  120. Pingback: buy viagra
  121. Pingback: sexy questions
  122. Pingback: fishscale cocaine
  123. Pingback: fake money
  124. Pingback: اغاني
  125. Pingback: wiki buy viagra
  126. Pingback: Venice photography
  127. Pingback: Employee benefits
  128. Pingback: physio für hunde
  129. Pingback:
  130. Pingback: enamelware mug
  131. Pingback: hectic
  132. Pingback: real feel dildo
  133. Pingback: gamdom
  134. Pingback: gel for nail
  135. Pingback: bitsler
  136. Pingback: wolfbet
  137. Pingback: stake
  138. Pingback: Central Province
  139. Pingback: Financial career
  140. Pingback: Visa
  141. Pingback: Viagra 200mg price
  142. Pingback: coin swap
  143. Pingback: Viagra 50 mg usa
  144. Pingback: Denver SEO agency
  145. Pingback: order Cialis 60 mg
  146. Pingback: christian seo
  147. Pingback: viagra sale
  148. Pingback: Cialis 10 mg price
  149. Pingback: Cialis 80mg uk
  150. Pingback: tadalafil 40mg nz
  151. Pingback: crypto shop
  152. Pingback: levitra 40mg uk
  153. Pingback: THC VAPE OIL
  154. Pingback: lasix 100mg prices
  155. Pingback: viagra generic
  156. Pingback: small anal dildo
  157. Pingback: lexapro 5 mg otc
  158. Pingback: sex toy review
  159. Pingback: dinh cu canada
  160. Pingback: viagra buy
  161. Pingback: buy actos 30 mg
  162. Pingback: amaryl 2mg cheap
  163. Pingback: tiec tu chon
  164. Pingback: cialis generic
  165. Pingback: sweetiehouse
  166. Pingback: tapchiphunuvn
  167. Pingback: beginner sex toys
  168. Pingback: order aricept 10mg
  169. Pingback:
  170. Pingback: amazon products
  171. Pingback: tabakvervanger
  172. Pingback: wasmachine kapot
  173. Pingback: atarax 10mg prices
  174. Pingback: mana mana song
  175. Pingback: tabaksvervanger
  176. Pingback: Gerüstbau
  177. Pingback: best to buy
  178. Pingback: tablet klor
  179. Pingback: tablet klor
  180. Pingback: havuz malzemeleri
  181. Pingback: viagra boner
  182. Pingback:
  183. Pingback:
  184. Pingback: best grills
  185. Pingback: Buy weed online
  186. Pingback: Buy heroin online
  187. Pingback: buspar 5 mg cheap
  188. Pingback: Gun Shop Near Me
  189. Pingback: Magic Mush Rooms
  190. Pingback: buy cheap viagra
  191. Pingback: casodex australia
  192. Pingback: Bluberry Kush
  193. Pingback: hard sex porn
  194. Pingback: ceftin 500 mg usa
  195. Pingback: Gulberg Islamabad
  196. Pingback: celexa pills
  197. Pingback: thc vape juice
  198. Pingback: eşofman
  199. Pingback: popo kaldırma
  200. Pingback: cipro australia
  201. Pingback: best penis ring
  202. Pingback: haber
  203. Pingback: real casino
  204. Pingback: casino gambling
  205. Pingback: cheap viagra
  206. Pingback: red dog casino
  207. Pingback: cheap followers
  208. Pingback: about canada
  209. Pingback: casino gambling
  210. Pingback: slot games
  211. Pingback: ED Pills
  212. Pingback: approved pharmacy
  213. Pingback: Tenuate retard
  214. Pingback: o-dsmt
  215. Pingback: Fish scale cocaine
  216. Pingback: Change DMT
  217. Pingback: Maltipoo puppies
  218. Pingback: K2 spray for sale
  219. Pingback: tadalafil cialis
  220. Pingback: THC Oil for Sale
  221. Pingback: abc car insurance
  222. Pingback: au cialis
  223. Pingback: 5mg cialis
  224. Pingback: brazzers
  225. Pingback: canadian pharmacy
  226. Pingback: film
  227. Pingback: payday loans
  228. Pingback: film
  229. Pingback: quick loans online
  230. Pingback: learn more
  231. Pingback: best viagra online
  232. Pingback: payday loans tulsa
  233. Pingback: 5mg cialis
  234. Pingback: bitcoin wallet
  235. Pingback: pubg mobile hile
  236. Pingback: cbd in marijuana
  237. Pingback: viagra gel pills
  238. Pingback: buy levitra in usa
  239. Pingback: IDM Trial Reset
  240. Pingback: assignment define
  241. Pingback: buy an essay paper
  242. Pingback: bitcoin wallet
  243. Pingback: photo assignment
  244. Pingback: ed meds
  245. Pingback: baby fennec fox
  246. Pingback: toco toucan
  247. Pingback: clomid 50 mg cheap
  248. Pingback: sildenafil 90mg
  249. Pingback: deniz ışın
  250. Pingback: colchicine generic
  251. Pingback: viagra last longer
  252. Pingback: coreg tablets
  253. Pingback: cialis online
  254. Pingback: IMPORT USA
  255. Pingback: Brand name viagra
  256. Pingback: cozaar 50mg nz
  257. Pingback: cost of cymbalta
  258. Pingback: custom essays
  259. Pingback: Marijuana for sale
  260. Pingback: cheap viagra
  261. Pingback: cost of differin
  262. Pingback: 우리카지노
  263. Pingback: diltiazem cheap
  264. Pingback: 샌즈카지노
  265. Pingback: 퍼스트카지노
  266. Pingback: 메리트카지노
  267. Pingback: 코인카지노
  268. Pingback: dramamine for sale
  269. Pingback: Buy OG kush online
  270. Pingback: cialis ordering
  271. Pingback: geodon for sale
  272. Pingback: best drugs for ed
  273. Pingback: hyzaar purchase
  274. Pingback: imdur 40mg prices
  275. Pingback: cialis daily
  276. Pingback: tadalafil online
  277. Pingback: goodrx cialis
  278. Pingback: how to take cialis
  279. Pingback: imitrex cost
  280. Pingback: imodium price
  281. Pingback: goodrx viagra
  282. Pingback: navigate here
  283. Pingback: like this
  284. Pingback: imuran canada
  285. Pingback: real signups
  286. Pingback: cheapest indocin
  287. Pingback: buy levaquin 250mg
  288. Pingback: ssd solution
  289. Pingback: sme loan singapore
  290. Pingback: buy viagra online
  291. Pingback: generic sildenafil
  292. Pingback: macrobid price
  293. Pingback: compound pharmacy
  294. Pingback: mestinon coupon
  295. Pingback: Blue Dream Strain
  296. Pingback: Viagra
  297. Pingback: generic Aciclovir
  298. Pingback: motrin nz
  299. Pingback: Lisa Ann Porn
  300. Pingback: canadian pharmacy
  301. Pingback: t shirt printing
  302. Pingback: Mantazol Krem
  303. Pingback: Mink Eyelashes Set
  304. Pingback: Makeup Brushes Set
  305. Pingback: procardia pharmacy
  306. Pingback: pyridium pharmacy
  307. Pingback: allegra tablet
  308. Pingback: zyrtec singapore
  309. Pingback: revatio cheap
  310. Pingback: rogaine 5% uk
  311. Pingback: seroquel cost
  312. Pingback: singulair otc
  313. Pingback: viagra coupon
  314. Pingback: cost of toprol
  315. Pingback: buy valtrex
  316. Pingback: vantin tablet
  317. Pingback: cheapest verapamil
  318. Pingback: zanaflex 4mg nz
  319. Pingback: Web Site
  320. Pingback: Click Here
  321. Pingback: zocor pharmacy
  322. Pingback: tadalafil pills
  323. Pingback: furosemide prices
  324. Pingback: escitalopram usa
  325. Pingback: aripiprazole cost
  326. Pingback: nytimes
  327. Pingback: norwaytoday
  328. Pingback: glimepiride tablet
  329. Pingback: dutchnews
  330. Pingback: donepezil 5mg otc
  331. Pingback: cheap sildenafil
  332. Pingback: cphpost
  333. Pingback: olmesartan uk
  334. Pingback: aftonbladet
  335. Pingback: spiegel
  336. Pingback: postimees
  337. Pingback: clindamycin otc
  338. Pingback: cialis coupon
  339. Pingback: lemonde
  340. Pingback: helsinkitimes
  341. Pingback: gayhub
  342. Pingback: 1xbet mobi
  343. Pingback: icelandreview
  344. Pingback: cbd oil
  345. Pingback: warfarin otc
  346. Pingback: viagra only 0.2$
  347. Pingback: thesouthafrican
  348. Pingback: موقع كورة
  349. Pingback: مهرجانات
  350. Pingback: TransHub
  351. Pingback: cost of divalproex
  352. Pingback: genelic viagra
  353. Pingback: citrate sildenafil
  354. Pingback: plumber langley
  355. Pingback: Gay Hub XXX
  356. Pingback: buy cheap viagra
  357. Pingback: permethrin pills
  358. Pingback: 141genericExare
  359. Pingback: Mining
  360. Pingback: Mining
  361. Pingback: 141generic2Exare
  362. Pingback: padrsfwk
  363. Pingback: Twink
  364. Pingback: etodolac australia
  365. Pingback: hycipivq
  366. Pingback: buy ed pills
  367. Pingback: men's ed pills
  368. Pingback: kratom for sale
  369. Pingback: viagra from india
  370. Pingback: lasix uses
  371. Pingback: 샌즈카지노
  372. Pingback: 우리카지노
  373. Pingback: 메리트카지노
  374. Pingback: 코인카지노
  375. Pingback: 퍼스트카지노
  376. Pingback: order cefadroxil
  377. Pingback: minocin price
  378. Pingback: cost of isosorbide
  379. Pingback: anaimmi
  380. Pingback: best cbd oil
  381. Pingback: comprar cialis
  382. Pingback: cbd oil near me
  383. Pingback: cbd for depression
  384. Pingback: best cbd gummies
  385. Pingback: best cbd for dogs
  386. Pingback: viagra
  387. Pingback: best cbd for dogs
  388. Pingback: cbd for dogs
  389. Pingback: best cbd gummies
  390. Pingback: cheap azathioprine
  391. Pingback: low cost cialis
  392. Pingback: cbd for sale
  393. Pingback: writing my essay
  394. Pingback: online outsourcing

Die Kommentare sind geschlossen.

Die Kommentare sind geschlossen.