European Football Clubs Tour China

European Football Clubs Tour China

 

A lot of prominent European football clubs are currently in China. It’s summer break. The competitions in the European leagues have not yet started and the teams are preparing intensively for the coming season.

The weather is usually at this time of the year very hot and sticky in areas like Shanghai, Guangzhou and Tianjin and the time difference is an extra burden, especially for professional players. There is also the fact that European teams mainly play friendlies against each other, since the Chinese teams are in the middle of the season.

The question arises: Why are so many teams taking on the hardships to travel to China during their pre-season preparation?

China is the second largest economy in the world, it has now more than 100 cities of over 1 million residents, and after President Xi Jinping came into office in November 2012, three comprehensive reform programmes to develop football and sports in general in China have been issued. It is therefore only logical that actors of European football consider China first and foremost one of the most promising markets for their own business expansion.

Since 2015, the International Champions Cup (ICC) has been organising friendlies between European football clubs in China. LeTV, one of China’s largest online video companies, teamed up with RSE Ventures, Relevent Sports and Catalyst Media Group to bring ICC to China. According to ICC website, the corporation “is dedicated to full-dimensional premium European football experience for Chinese fans. As a world’s leading pre-season football tournament, ICC China brings along the top European football culture and football lifestyle in China”.

Is it really about bringing European football culture and football lifestyle to China? There is subsequently a more important question: what do they mean with “European football culture” and “football lifestyle”? And: can we even speak of European football clubs when three of the six participating teams are partly (Olympique Lyonnais, Inter Milan) or completely (AC Milan) owned by Chinese investors?

In the field of social sciences it is widely accepted that sport is a powerful facilitator, provider and resource for an array of identities. However, this does not mean that sport should be understood as some kind of self-sufficient social institutions or subsystem, but rather as a constitutive element of everyday life and popular culture, within particular social and historical settings. Football, as one of the most popular mass sports in the world, has a great social, cultural and political impact in (re-)producing collective identities on all levels. The ritualised sporting events became an expression of their imagined communities.

In June 2016, the Suning Holdings Group, one of China’s largest retail business enterprises with more than 1,600 stores, spend €270 million (US$ 307 million) to buy a majority stake of 68.55 percent in European football club Inter Milan. The Suning Holdings Group is based in Nanjing, where the next ICC game will take place on Monday: Inter Milan vs Olympique Lyonnais. For this reason it will probably be a “home game” for Inter.

Ilker Gündogan

Ilker Gündogan is a PhD candidate at the Ruhr-University Bochum and the ESSCA School of Management. His research focuses on China’s football politics and market creation in the era of Xi Jinping.
Ilker Gündogan

219 Gedanken zu „European Football Clubs Tour China

  1. Pingback: viagra next day
  2. Pingback: cialis coupon cvs
  3. Pingback: Usa viagra sales
  4. Pingback: cialis 40mg
  5. Pingback: viagra erection
  6. Pingback: coupon for cialis
  7. Pingback: viagra suppliers
  8. Pingback: buy tylenol online
  9. Pingback: viagra for sale
  10. Pingback: cheap viagra
  11. Pingback: viagra generic
  12. Pingback: top erection pills
  13. Pingback: online pharmacy
  14. Pingback: vardenafil canada
  15. Pingback: cialis dosage
  16. Pingback: casino online usa
  17. Pingback: viagra pill
  18. Pingback: quick cash loans
  19. Pingback: pay day loans
  20. Pingback: parx casino online
  21. Pingback: cialis internet
  22. Pingback: lidia
  23. Pingback: new cialis
  24. Pingback: cialis 5 mg
  25. Pingback: best casino online
  26. Pingback: free slots
  27. Pingback: order viagra
  28. Pingback: cialis coupon
  29. Pingback: cheapest viagra
  30. Pingback: tadalafil reviews
  31. Pingback: casino
  32. Pingback: Yeezy
  33. Pingback: Adidas yeezy
  34. Pingback: Timberland Boots
  35. Pingback: UGG Outlet
  36. Pingback: UGGS Outlet
  37. Pingback: UGG UK
  38. Pingback: Adidas Yeezy
  39. Pingback: UGG Outlet
  40. Pingback: cialis coupons
  41. Pingback: Viagra 25mg otc
  42. Pingback: buy viagra
  43. Pingback: cialis dosage
  44. Pingback: Viagra 25mg price
  45. Pingback: viagra generic
  46. Pingback: Cialis 10 mg nz
  47. Pingback: lasix 100mg prices
  48. Pingback: lexapro 10 mg nz
  49. Pingback: amaryl 4mg cost
  50. Pingback: cheap viagra
  51. Pingback: aricept 5mg pills
  52. Pingback: avapro 150mg uk
  53. Pingback: Premarin 0,3 mg nz
  54. Pingback: cardizem australia
  55. Pingback: ceclor 250 mg usa
  56. Pingback: celebrex for sale
  57. Pingback: viagra erection
  58. Pingback: cipro pharmacy
  59. Pingback: slot games online
  60. Pingback: slot machine games
  61. Pingback: casinos
  62. Pingback: autoinsurance
  63. Pingback: payday loans omaha
  64. Pingback: quick loans
  65. Pingback: viagra costs
  66. Pingback: bad credit loans
  67. Pingback: sildenafil 50 mg
  68. Pingback: order viagra
  69. Pingback: viagra generico
  70. Pingback: cbd oil 300mg
  71. Pingback: online viagra
  72. Pingback: cheap levitra
  73. Pingback: cheap viagra 100
  74. Pingback: viagra suppliers
  75. Pingback: sildenafil pfizer
  76. Pingback: viagra definition
  77. Pingback: viagra penis
  78. Pingback: homemade viagra
  79. Pingback: my homework help
  80. Pingback: levitra reviews
  81. Pingback: online essay
  82. Pingback: cost atorvastatin
  83. Pingback: writer essay
  84. Pingback: buy an essay paper
  85. Pingback: clomid coupon
  86. Pingback: viagra from canada

Die Kommentare sind geschlossen.

Die Kommentare sind geschlossen.